Livi announces two-year extension to Vitality partnership

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  • Livi will continue to provide its digital platform and clinical services to enhance digital care journeys for members via the Vitality GP app

Livi has announced an extended partnership with Vitality to provide digital GP consultations to Vitality customers via Vitality GP, an online app that provides members with virtual GP video consultations*. The extension will see the businesses working together for an additional two years.

Through the app, Vitality GP delivers leading everyday care** benefits which members can access quickly and easily. This includes access to 24/7 healthcare advice, and the sending of digital prescriptions directly to a member's pharmacy. According to Vitality’s recent Health Claims Insights report, the app has continued to grow in popularity, delivering over 10,000 consultations every month in 2022, a 3x increase from 2019.

Livi’s supporting technology platform ensures Vitality GPs can now provide members with immediate pre-authorised referral for onward treatment. Members receive confirmation of their claim's authorisation within minutes, with a link to book onward treatment through Vitality’s Care Hub. This gives members faster access to care, a more efficient service, and greater control over their onward care journeys.

Johannes Schildt, CEO of Livi said: “We bring together digital healthcare services, offering an efficient and personalised patient experience throughout. We’re super proud to expand our partnership with Vitality and look at innovative ways we can integrate quality care and advances in technology.”   

Dr Bryony Henderson, Associate Medical Director at Livi comments: “With increasing pressure on our health systems, we have to transform and look to long term, practical ways to ensure smooth and simple patient access to primary care and secondary care specialisms across Europe. We’re delivering innovative pathways that are focused on improving patient outcomes and work in parallel to public health systems to boost capacity.”

Going forward, Livi and Vitality will continue to provide members with easy, effective access to GPs, while simplifying the user experience through the integration of automation technologies and making member experiences even better.

Dr. Ali Hasan, Chief Commercial Officer, Vitality said: “We are thrilled to continue providing our members with access to GPs through the Vitality GP App.

"Livi has been an integral partner to us, delivering a consistently responsive service and scaling up consultations to meet the rapidly increasing demand from our customers. The extension of our partnership reflects our commitment to continue delivering and evolving our primary care services for our members, services which have become an integral part of our private medical insurance since we first introduced them in 2015.

“We pride ourselves on leading the use of healthcare technology for our customers. As consumer expectations continue to shift and evolve, our digital journeys and pathways must meet their unique expectations and needs.”

Livi - known as ‘Kry’ in Sweden and Norway - is Europe’s leading digital healthcare provider, and offers services in Sweden, Norway, France and the UK. Across Europe, the provider has over 50 clinics and has delivered more than 10 million patient appointments. Through its app, Livi guides patients to the right site and level of care, to connect them more easily with healthcare professionals. Livi is looking to broaden its offering into secondary services in the UK market to boost prevention and specialisms such as women’s health.  

To find out more about Livi and to access lifestyle and wellbeing advice visit


Notes for Editors:

About Kry/Livi: Kry is the European leader in digital healthcare transforming how millions of people access high-quality, connected healthcare. We enable patients to see a doctor, nurse or psychologist online within minutes and connect them to the next stage in their care journey. From patient app to over 50 physical clinics, to digital first integrated primary, urgent and secondary care to prescriptions and payments, Kry does it all.

Since launching in early 2015, Kry has provided more than 200 million patient interactions throughout Europe.

Headquartered in Stockholm, Kry’s 5,000+ clinicians and 1,000+ employees are committed to fixing healthcare. Kry operates in Sweden, Norway, France and the UK. In the UK and France, Kry trades as Livi. To learn more, visit / / /

Notes from Vitality

  • Clients on a Vitality Essentials plan are limited to four consultations per plan year.

** Everyday care services refers to Vitality GP, Talking Therapies, Physiotherapy, Optical, Dental and Hearing Cover benefits

About Vitality Vitality is part of Discovery Limited, a worldwide insurer and investment manager protecting more than 27 million members in over 40 markets worldwide, across Europe, the United States, Australia, South Africa, Canada and China.

Vitality pioneered the ‘shared-value’ insurance model, a unique approach based on the scientifically proven principles of behavioural economics. Through this model, Vitality helps members take a more active role in managing their own wellness, encouraging them to develop healthy long-term habits that are good for them, good for the company and good for society. The effect is positive for all stakeholders – members benefit from better health, financial rewards and additional incentives; employers benefit from healthier, more productive, and more engaged employees; and Vitality benefits from a healthier membership base.  

Vitality Ambassadors Jessica Ennis-Hill, Heather Knight, Tracey Neville, Ellie Simmonds, Jos Buttler, Maro Itoje, Joe Root and Jonny Wilkinson are role models who embody the company’s values. They use their passion for living a healthy, active lifestyle to motivate others to make positive changes, promoting the message that taking small steps today can dramatically improve wellbeing over the long-term.  

In the UK, Vitality operates as two distinct businesses: VitalityHealth and VitalityLife employing more than 2000 people in London, Bournemouth and Stockport.

Kry/Livi media contact details: Global: Kate Watkins,, +44 (0)7933 822115